THE OPPO STORY
We’re two brothers (Harry & Charlie) on a mission to change the way people eat by creating amazingly tasty foods that don’t compromise on health or the planet. Here's our story.
It all started in Brazil when we decided to break a record for the longest distance travelled by kite power on land. The buggies we used had no brakes and we had about two hours of kite experience between us.
It was like learning to swim by crossing the channel. We often had to drag our buggies over 30 miles through mangrove swamps, and subsequently ran out of food. This meant foraging for wild fruit and coconuts along the Brazilian coastline.
These tasted amazing and were nutritious too. That was the lightbulb moment. Why couldn’t all food be like that? What if you could indulge in sweet treats, without having loads of sugar and nasty additives?
1,000km later, we made it!
On our return, Charlie immediately got into the kitchen and didn’t leave it for two years (except to sleep on Harry’s sofa). The goal? Healthy ice cream. In other words, temptation you never need to resist.
Charlie took a gamble and swapped his job for the kitchen… Creating lower calorie ice cream with no compromise on taste had never been done before and in fact plenty of 'experts told Charlie it simply couldn’t be done (which made him even more determined to prove them wrong!). Over 1,000 attempts were made that year to create the Oppo everyone knows and loves today.
Following many ‘head in hands’ moments, the recipe was ready. Made from fresh meadow-grazed cow’s milk, stevia leaf and coconut oil and with a fraction of the calories and sugar found in regular ice cream. Health and indulgence had collided. Oppo-sites had attracted.
On Seedrs, Oppo became the fastest food and drink company to reach target through crowdfunding. The Guardian named us their start-up of the year and Charlie even went to Milan with the Prime Minister to showcase the best of British innovation!
Tennis champion Andy Murray tried Oppo and loved it so much he invested in our ice cream dream helping to introduce Oppo to over 140K people! We also very proudly won our first Great Taste Award proving that health and taste now officially existed in one sweet spot.
Germany, Belgium, Finland and Luxembourg joined the Oppo family. We won two more Great Taste Awards and launched a new ice cream flavour Raspberry Nipple, in support of breast cancer awareness charity Coppafeel!
Another year and another two Great Taste awards to add to our line up. We also launched into the French market with the help of Franprix and Geant. We also launched our first vegan ice cream – Simply The Zest and Very Almondberry – two vegan alternatives to our regular line up, still with no compromise on taste.
In 2020 we proudly launched into Tesco in the UK and Ireland and Spar in Austria – even more stores for more people to buy and enjoy the taste of Oppo! We also launched our new manifesto which formalises our commitment to changing the way people eat. So far, since launch we have saved 5.32bn calories from people’s diet or 600,000kg of fat as they chose Oppo over standard ice cream. We were also the first major ice cream brand in the UK to launch a nationwide ice cream delivery service meaning that our customers can now get hold of exclusive Oppo flavours not available in the shops such as Caramel Chocolate Crunch, Cinnamon Crunch and Maple Walnut - arriving in perfect frozen condition! Furthermore, we also give 10% of all profits to the NHS from our online store, meaning #GoodTemptation has never felt better.
With each new product release and country we launch into our mission is the same, to create #GoodTemptation and feel-good indulgence without compromising health or planet. Head over to our Instagram for more exciting launches on the horizon.