The Story Of Oppo Brothers Ice Cream
We’re two brothers (Harry & Charlie) on a mission to change the way people eat by creating amazingly tasty foods that don’t compromise on health or the planet. Here's our story.
It all started in Brazil when we decided to break a record for the longest distance travelled by kite power on land. The buggies we used had no brakes and we had about two hours of kite experience between us.
It was like learning to swim by crossing the channel. We often had to drag our buggies over 30 miles through mangrove swamps, and subsequently ran out of food. This meant foraging for wild fruit and coconuts along the Brazilian coastline.
These tasted amazing and were nutritious too. That was the lightbulb moment. Why couldn’t all food be like that? What if you could indulge in sweet treats, without having loads of sugar and nasty additives?
1,000km later, we made it!
On our return, Charlie immediately got into the kitchen and didn’t leave it for two years (except to sleep on Harry’s sofa). The goal? Healthy ice cream. In other words, temptation you never need to resist.
Charlie took a gamble and swapped his job for the kitchen… Creating lower calorie ice cream with no compromise on taste had never been done before and in fact plenty of 'experts told Charlie it simply couldn’t be done (which made him even more determined to prove them wrong!). Over 1,000 attempts were made that year to create the Oppo everyone knows and loves today.
Following many ‘head in hands’ moments, the recipe was ready. Made from fresh meadow-grazed cow’s milk, stevia leaf and coconut oil and with a fraction of the calories and sugar found in regular ice cream. Health and indulgence had collided. Oppo-sites had attracted.
Oppo was ready to bring #GoodTemptation to the nation. We launched into 117 Waitrose stores and hit the road to try and get as many people to try Oppo ice cream as possible.
On Seedrs, Oppo became the fastest food and drink company to reach target through crowdfunding. The Guardian named us their start-up of the year and Charlie even went to Milan with the Prime Minister to showcase the best of British innovation!
Tennis champion Andy Murray tried Oppo and loved it so much he invested in our ice cream dream helping to introduce Oppo to over 140K people! We also very proudly won our first Great Taste Award proving that health and taste now officially existed in one sweet spot.
We created a new flavour – Colombian Chocolate and Hazelnut. We launched into Ireland and The Netherlands. On the home turf, we arrived in Sainsbury’s.
Germany, Belgium, Finland and Luxembourg joined the Oppo family. We won two more Great Taste Awards and launched a new ice cream flavour Raspberry Nipple, in support of breast cancer awareness charity Coppafeel!
Another year and another two Great Taste awards to add to our line up. A new product joined the #GoodTemptation family: sticks! Available in 2 flavours: Salted Caramel and Madagascan Vanilla Roasted Almonds. We also launched into the French market with the help of Franprix and Geant. We also launched our first vegan ice cream – Simply The Zest and Very Almondberry – two vegan alternatives to our regular line up, still with no compromise on taste.
In 2020 we proudly launched into Tesco in the UK and Ireland and Spar in Austria – even more stores for more people to buy and enjoy the taste of Oppo! We also launched our new manifesto which formalises our commitment to changing the way people eat. So far, since launch we have saved 5.32bn calories from people’s diet or 600,000kg of fat as they chose Oppo over standard ice cream. We were also the first major ice cream brand in the UK to launch a nationwide ice cream delivery service meaning that our customers could now get hold of exclusive Oppo flavours not available in the shops such as Caramel Chocolate Crunch, Cinnamon Crunch and Maple Walnut - arriving in perfect frozen condition! Furthermore, we also give 10% of all profits to the NHS from our online store, meaning #GoodTemptation had never tasted better.
At the start of the year, we welcomed a new tub member, Double Chocolate Brownie and a new stick member, Belgian Milk Chocolate & Hazelnut to the #GoodTemptation range.
We also launched a vegan version of our best-selling Double Salted Caramel Swirl so even more people could enjoy Oppo!
Alongside all this, we arrived in M&S Food in time for the Summer.
During National Ice Cream Month (July) a UK ice cream first hit the scene. We created a Limited Edition CBD-infused ice cream in collaboration with Love Hemp called Choc 'n' Chill.
In Autumn, we made our debut in Sainsbury's Local stores, launched another new tub, Cookies & Cream and also landed in Morrisons.
In November, we revealed our sustainability agenda, laying out how we're doing our part to make every scoop more sustainable. This includes, our mission to plant 60,000 trees by the end of 2023 known as PROJECT TREE60.
If that wasn't enough, we also gave away 1,000 free ice cream tub vouchers on the London Tube in celebration of #WorldKindnessDay and in December we donated 2,500 ice cream tubs to charity.
What an action-packed year 2021 was!
This January saw us launch the Feel Good Fund where we gave away £1,000 each week to someone who would do good for themselves or others. You can read the winners’ stories here.
In Spring, our bitesize #GoodTemptation rolled on to the scene in the form of 12x Salted Caramel Balls at 20 calories each so you can now snack anytime to your heart’s content, treat yourself to a me-time moment, or share (but only with people you really like).
Shortly after, 2 new tub flavours arrived to join the feel good indulgence line up, Vanilla Caramel Brownie & Strawberry Cheesecake. We landed in more stores across the globe including REWE Center in Germany & Dekamarkt in the Netherlands bringing our total number of stores we’re stocked in to 6,000 across 13 countries!
Over the summer, we became a certified bona fide B Corp using our business as a force for good, doing better for both people and the planet. In August, we celebrated the news that we won 4 more Great Taste awards bringing our grand total up to 8, had a warm (not too warm of course) welcome into ASDA freezers and planted even more trees in support of our PROJECT TREE60 initiative.
As Autumn approached, we launched another brand new tub flavour Chocolate Chip Cookie Dough and gave away 1,000 free tubs for World Kindness Day where you could nominate a special someone to receive a surprise little lift that’s big on flavour!
We wrapped up the year by releasing our first mini tub 4 pack, the Ultimate Caramel Collection including a new flavour Caramelised Biscuit Swirl into Morrisons and donated lots of ice cream to charities including FareShare as well as local care homes near our London office.
What a year and so much more to come in 2023! Keep your eyes peeled!
Watch this space...
With each new product release and country we launch into our mission is the same, to create #GoodTemptation and feel-good indulgence without compromising health or planet.
Head over to our Instagram & TikTok for more exciting launches on the horizon. You can also stay up to date with everything Oppo Brothers by subscribing to our email newsletter down below.